The paper develops and extends the traditional value theory and robustly demonstrates that the real problem behind the poor development performance of countryside is the loss of neo-countryside value due to the strong economic transition as well as the significant population tran.

As price mechanism is the core of market economy, research and analysis on rural price change is a key to the study of rural economic and social development.

Results show that numerical simulations reflect that the percentage of option value to farmland value is 23.

With speeding up the current transformation of our farmland into non-agriculturalization,farmland value problem appears obvious,but under the farmland system and policy the in our country now,farmland price has been distorted seriously,farmland price is far from its real value,leading to the unreasonable allocation of farmland resources.