This article first gives the definition and categorization of customer value, discusses customer potential value, and constructs a multivariate profit model for predicting customer potential value.

This dissertation discusses the relationships among customer potential value, its influential factors, and buying growth in order to make clear the internal functionary mechanism and to improve customer value management.

We give a method to apply the data mining technology on CRM, and to make the mining system on customer in the enterprise.

Study on Value Pattern of Potential Customer for Xi an Kaiyuan Shopping Mall;