As the economy globalization accelerates nowadays, more and more Chinese Household Electric Appliance Enterprises have gone aboard.

The Chinese electric appliance enterprises have encountered greater difficulties than ever, many products are kept in stock for long time;many enterprises are either in a little surplus or in lose.

Causes and Countermeasures for Chinese Enterprises Frequent Encounters with Anti-dumping Investigations;

The effect of social accountability 8000 on Chinese enterprises and their counter-measures;

Research on International Brand Strategy of Chinese Enterprises;

Start with the actual situation of our enterprise and concept of Benchmarking,this paper analyses the problems we encounter while carrying out Benchmarking and gives the corresponding countermeasures.

Thinking of Chinese Enterprises Countermeasures to Foreign Countries Anti-dumpling;

In recent years, in the process of actualizing the"going out"strategy, Chinese enterprises audaciously attempt cross border M&A(Merger and Acquisitions)and have gains a lot.

There exist many problems in the image planning of our enterprises, such as lack of consciousness in bringing forth new ideas, cultural consciousness, strategy consciousness, overemphasis on extension and ignore intension, and so on, which must be fully realized in order that our enterprises can develop healthily.