This paper analyzes the process of medicine sales,points out that electronic business can be applied to medicine sales,expounds on the developing potentials and the inevitability of electronic business for medical enterprises,and puts forward some countermeasures for the problems existing in the application of electronic business in medical enterprises.

The peculiarity of products produced by medical enterprises causes special attention to its marketing ethical construction,thus it is very important to strengthen its construction.

The application of E-commerce in the national pharmaceutical enterprises;

On choices of innovation strategy of Chinese pharmaceutical enterprises from perspective of "Wise Pig Game";

Based on the discussion about the problem of the medicine enterprise's logistics distribution center,it analyzes some factors of high cost of the medicine enterprise's logistics,pointing out that making a suitable logistics distribution location can reduce the cost of the medicine enterprise's logistics.

The paper discusses the feasibility and necessity of developing the third-party medicine logistics in China and its operation mode in order to promote the reform of medicine distribution and raise the competency of China medicine enterprises.

This paper analyses the medicine enterprise's machine-made technological innovation driving force operation mechanism on the bases of the analysis of it's connotation definition and key element compose.

Research on Technological Innovation of Pharmaceutical Enterprises in Zhejiang;

Based on the analysis of cross-organizational R&D cooperation, combined with the present conditions of national pharmaceutical firm, it points out that cross-organizational R&D outsourcing is the appropriate selection for national pharmaceutical enterprise.

OBJECTIVE:To discuss about the feasibility and importance of the Obtaining Outside Resources Strategy of pharmaceutical enterprises in our country and to provide theoretic basis and practical direction.