This article wishes to Ruan Ji, Ji Kang to make sense of the Recluse 1 system carding, is divided into three parts:ChapterⅠ: Ruan Ji, Ji Kang Seclusion awareness background history and time.

It is constituted of multi-level elements including the concept level of brand awareness,the value level of the brand awareness,and the subjective level of brand awareness.

Although brand awareness is an important concept of consuming psychology,but studies in brand awareness in China are not yet abundant.

This paper examines how brand awareness and implicit self-esteem affect consumers\' decision on brands and the findings are: Firstly,brand awareness influences consumers\' decision on brands.

Meanwhile,it also spur the relative enterprises to en-hance their brand consciousness,bring in modernized management,advance technology and equipment as well as more and more professionals,and speed up the industry collection and market competition.

It is an important issue and the necessary way to gain advantages to set up brand consciousness and conduct brand strategy for improving teaching quality and representing itself feature.

In market competition,brand consciousness determines cultural taste and quality of brand image,reflects pursuit and spiritual state of the enterprises,and becomes a key to success.

Setting up top quality consciousness to better publish university journals;