The"consummate and sincere"project is the first batch of Chinese medical talents training model experimental zone approved by the Ministry of Education.

Value Perception of Reward Programs and Its Effects on Program Loyalty and Brand Loyalty;

After analyzing the loyalty program s influence on customers behaviors and it s expect profits,this paper point out,the reason of loyalty program failure is it s uncertain profits but certain costs,and the ultimate reason is it s valid customers cannot be identified.

This research examines the effect of the level of effort required to obtain a loyalty program(LP) reward on customers\' likelihood of joining the LP.

At present, the key problem in China s hyper markets lies in the lack of strategic thinking, lack of value and lack of management in terms of their customer loyalty programs.