Self-learning approach of product diffusion behavior forecasting;

Cellular automata based simulation of new product market diffusion;

In this paper, the basic principle of Multi\|Agent simulation is discussed and the advantage of Multi\|Agent simulation is pointed out firstly, a model of new product market diffusion based on Multi\|Agent simulation technology is constructed secondly, and finally it is realized under Multi\|Agent simulation platform AgentSheets.

On the basis of mechanism of products existing a fixed market fullness, this paper devotes to their market diffusion mechanism by constructing a mathematical model of market diffusion of "co-existing" products, which figures out the dynamical regularity during their market diffusion.

BASS model is an important method of the application of the product diffusion, and various expanding models have also provided great convenience in today s economic analysis and forecast.

Under the framework of decision theory, this paper presents a multi-stage innovation product diffusion model with the theory of dynamic analysis, which includes the effect of price and advertising.

Considering the factor of price, the paper analyses product sampling level with the theory of innovation product diffusion theory, especially discusses the problem under price strategies of market skimming and market penetration.

This thesis has done some researches on how the companies can make the production diffusion successfully by guiding and controlling the behaviors of the market agents.