According to the development status of small and medium ceramic enterprises in Chaozhou,with the methods of investigation and questionnaire,relevant datas of network marketing of small and medium ceramic enterprises are analysed,the network marketing strategy is set down to adapt to these enterprises.

Ceramic and medium-sized enterprises and small ceramic enterprises have their own strong points, to adapt to the different characteristics of ceramic products in production.

The Discussing about Information Cons truction of Ceramic Enterprise;

The thesis focusing on the management from ceramic enterprises,outside market,products sell and service and enterprise crisis four respects shows that utilizing information technology in an all-round way improves market competition of ceramic enterprises.

Customer Relationship Management (CRM) is increasingly focused by ceramic enterprises.

During the knowledge economy time, the ceramic enterprise who want to obtain the long- term effective competitive advantage must study unceasingly.

With the rise and further development of the Global Green Revolution,the green trade barrier has brought challenges and opportunities to Chinese ceramic enterprises.

through the comparison with the quantity and price of the import and export of Chinese ceramics these years,the thesis analyses the situation of competence of our ceramic enterprises,then anatomies the reasons from technology,brand,human resource and so on.

This paper discusses the function of name brands in the process of market promotion,analyzes the problems in establishing name brands for Chinese ceramic enterprises and provides some suggestions for successful implementation of name brand extablishing strategies in ceramic enterprises.