On combination of enterprise image strategy and famous brand strategy;

Thoughts on the famous brand strategy in business;

The progress and experience of implementing famous brand strategy in the industry are summarized.

The Behavior Research of Local Government in Coures of Improving the Name Brand Strategy;

Starting from a discussion of name brand strategy of enterprises,this paper analyzes the difficulties and disadvantages of Chinese companies in implementing their name brand strategies so as to promote the competitiveness of their products and maintain the sound growth of China s economy.

As far as the necessity and imminence of name brand strategy adopted by the privately-owned enterprises in Wenzhou are concerned,this paper analyzes some problems in the process of implementing the strategy and comes up with some practical measures for solving the problems.

On the practice of the brand strategy of hotels;

The Connotation and General Pattern of the Brand Strategy;

Famous brand strategy on new-type of industrialization advancement in Shaanxi Province

Importance of building famous brand in implementing strategy of famous brand was raised.

Existing problems such as being not conscious importance of it, not giving publicity enough to it, lower technical competence of product, not stable quality during implementing strategy of famous brand in Gansu province.

Government implements strategy of famous brand in market economy conditions, only adopts region innovation can they realize their object.

The implementation of famous-brand strategy is of great immediate significance.

Based on the theory of economics,this paper analyzes the process and the determinant factors of the famous-brand s coming into being,then explores what should be the government s function in famous-brand strategy,and produces some policy s meanings of the government s functional change under the transition of economic institution.