RTVU must pay much attention to creating its in identity, including vision engineering, idea changing engineering, promotion engineering, net engineering, exploring engineering, emotion engineering, when its out image is being built.

This article illustrates the representation of local culture in large and medium-sized railway station design in the new era in terms of the relationship between humanistic characteristics,regional characteristics and outer image with structure by citing the examples of Yan an station,Huhehaote station,Xia men station and Xi ning station.

From the aspects of news comperes appearance, language style, temperament features, this paper analyzes the characteristics of news program, so as to reflect the relationship and effect between comperes and program.

The whole image of a TV host involves his appearance,personality and voice,which are intermingled and complementary to each other.

In order to end humiliation diplomatic image and to win international understanding and recognition, new China made a decision to build up new diplomatic image and designed the basic connotation.

I study Japanese diplomatic image so as to objectively introduce Japanese from this aspect.

The perfect union of the outward image of a teacher and the inside image of a teacher form a special professional image.