This paper points out that the B/S system structure mode fits in with the online sale management of commercial residential building, expounds the new marketing mode of real estate based on GIS, and advances some suggestions on perfecting the sale management of commercial residential building.

Analysis of product adaptability for network marketing;

A series of new things such as order form producing way、electronic company and network marketing etc.

From these marketing factors,this paper analyses the difference and relation between internet marketing and traditional marketing, gives the conception, classification and mathematical representation of internet marketing mode, and discusses basic marketing strategies of various internet marketing modes.