And he also explains the significance of Philosophy of Archaeology on understanding the Chinese prehistoric culture, which includes proper handling of the various relations between " propagation theory " and "evolutionism", archaeology of the ancient remains and the mode of explanation, as well as tang.

The Media Being Experienced and the Experience Being Mediated:A Reflection on Communication Studies in China from Translation and Introduction of Textbooks of Communication Theory;

In the public opinion process of the actuality society there exist various kinds of inside and outside factors that interference,obstruct,distort the information dissemination contents and make personnel to change their attitude randomly.

In the aspects of simulating and predicting the development trend of human society, relaxing and adjusting the relationship between various groups in society, and accelerating the social development, public opinion plays a very important role.

Theoretical challenges network communication brings about lies in the development,promotion and innovation for the whole communication theories.

Network community seems to become an unprecedented place for free and open discourse, but the real freedom is to enable dissemination of public opinion to be effectively spread, and public opinion to make a real message.