The author points out the essential way to gain customer loyalty is the positive motion experience; Emotion investment, "zero risk"consume, interactive service, and customized service are the important methods to achieve this goal; The knowledgeable hotel staff is the key point to achieve the positive emotion service in this process.

Considering the characteristics of knowledge-type service industry, this paper builds up the assessing system for its service quality.

Through the introduction to the features of the digital university library of intellectual service type,this paper analyses and discusses the types and the construction of the present digital library.

Research on Construction of Competency Model of Knowledge Civil Servant in Government and Competency Evaluation;