According to the requirement of the CPC's 'the Eleventh Five-Year' Program,the sugar industry in Xinjiang is to develop by integrated ecology-friendly assembly production,that is to say,a vertical 'planting-growing-processing' eco-industry chain to be set up by saving,protecting and keeping land.

of Xinjiang manufacturing industry,on the basis of analysing the reasons of the problems,the article probes that it is necessary to make brand design,brand localization,brand protection and brand promotion which can establish Xinjiang manufacturing industry brand.