In this paper the writers first define the position of Chongqing s tourism in China by horizontal comparison;then by examining the existing problem, the possibility of developing famous brand tourism is analyzed;and based on the feature of Chongqing s tourism, the thought of developing famous brand tourism is emphasized,eventually specific measures are raised to solve the problems.

However,there are serious problems about the Hakka culture tourism,such as fierce competition,poor tourism image,repeated constructions,blur target market,static and passive tourism products,non-profound traveling experience,and cultural connotation incongruous with market.