2) Main-subsidiary Brand Strategy
主副品牌策略
3) brand strategy
品牌策略
1.
Product identity and its applications in brand strategy;
产品识别在品牌策略中的应用
2.
A Study of Knowledge-Based System for New Product Brand Strategy Selection;
一个基于知识系统的新产品品牌策略选择研究
3.
Post Cross-Border M&A Brand Strategy:Analysis Based on the Hotelling Model;
跨国并购后的品牌策略——基于Hotelling模型的分析
4) brand tactics
品牌策略
1.
The Research of Brand Tactics Focused on Brand Equiety;
以客户资产为中心的品牌策略研究
6) multi-brand strategy
多品牌策略
1.
By applying the theories of consuming behavior studies and probability process,and with a rational estimate of the transference probability of customers expectation,the diffusion model of the multi-brand strategy based new products in the context of habitual purchase is constructed.
在Bass扩散模型中添加阻滞系数以使其能够反映各品牌子市场惯性购买行为对更新换代产品扩散影响的基础上,综合运用消费行为学和随机过程理论,通过对顾客期望状态转移概率进行合理估计,建立了惯性购买消费行为下率先创新产品与模仿创新产品均以多品牌策略进入市场的品牌竞争扩散模型。
补充资料：副品
质量没达到标准要求的产品。
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条