To eliminate the negative effects brought by market competition mechanism as much as possible, one of the effective method is the value care, which emphases an individual s spiritual value and weakens the desir.

Therefore,for sports development in the future,we use value care as our path guide to realize its goals to "serve people" and "become decent people" via the ultimate care and realistic care for people.

Embodied in the value of caring people is the value of a rational practice of criticism and reflection,of concern to the future development of the aesthetic direction and carrying it as the possibility of human ideals and reality.

One major defect of morals construction in contemporary China is to which the codes of ethics lack a hometo return,namely,the morals construction in contemporary China lack care of ultimate value .