The evolution of kitchen god is based on biological habit and linguistic variations.

This article inquires into several patterns of interesting speeches and writing such as numbers, contradiction, hyperbaton, exaggeration, reduction to absurdity, ambiguity, etc.

Distance measures between exact linguistic variables and between uncertain linguistic variables are introduced respectively.

On the basis of many researchers studies,this paper presents the model of the multiple objective linear fractional programming and develops a better method of linguistic variable based on the fuzzy set theory when finding this kind of solutions.

The “linguistic variable” is considered as one of the most effective means for dealing with these fuzzy problems.

It points out that zeugma sometimes produces special pragmatic effect by way of language deviance.

Deviated collocation in language deviance creates foregrounding deliberately,brings about attention value and makes associations.

This paper, through an analysis of the application of language deviance, especially lexical deviation, points out that the application of language deviance can make the language of the advertisements more vivid and can fully fulfill the pragmatic effects such as causing attention, arousing interest.

The policy-maker with the language variable appraisal goal weight coefficient and the qualitative goal,carries on zero dimension processing to the quota goal,and unifies expresses the irregular quadrangle fuzzy number form.

This paper discusses the translation strategies of linguistic deviation in Chinese-English and English-Chinese translation,i.

This paper attempts to explore the visual effects of linguistic deviations in lexical deviation and graphological deviation.

This paper is to interpret the mysterious poetess by means of exploring the linguistic deviations in her poetry.