Firstly, the paper carves up the kind of nouns of advertising languge; secondly, it analyzes the kind of trade name and passes that brand gets the meaning; thirdly, it studies how to obtain and open up the meaning system of token words of advertising language and analyzes scene words, quality words, disease words, result words, class words; and finally, a brief summary.

With a summary of the application of the thesaurus in Web information retrieval,this article makes a further analysis of its applications in Web.

The use of diverse and dynamically-updated word lists in teaching Chinese as a second language is needed to promote the development of Chinese overseas and to respond to the increasingly diversified aims of Chinese language learners; it also marks the gradual maturation of the subject of teaching Chinese as a second language.

Word list is quite important for many domains such as linguistic theory, language teaching and information process of Chinese.

Word list is of great value to many fields such as Chinese information processing.

This article discussed these questions like xiangjingsici,biaoci and bi that were involved in Mashiwentong combining with ancient Chinese and western grammar.