In recent years, having influenced by the social and scientific and technological progress as well as by the development of the language proper, the language used in the news title is appearing to be varied and flexible, whi ch is characterized by frequent use of new words and expressions, extensive use of acronyms, and varied ways of both grammar and rhetoric.

This paper explores some new words and expressions coming from dialects, technical terms, loanwords and expressions, which are still not familiar to readers, and tend to be stable but still new, or old forms bearing new meanings.

The application of neologisms in news title is the "light spot" of news title producing.

This thesis primarily studies the generation and construction of the neologisms.

At the same time,the emergence or dormancy of large amount of neologisms have also greatly effected the vocabulary system.

Under the rapid development of social economy in 21 century, the article analyses the origin and interal rule of neologism, and explains them respectively with examples.

By analyzing the causes for the production of neologisms, it is found that the neologisms are chiefly created by means of inventing new words to denote new entities arising from social development, giving new definitions of the existing words, borrowing foreign words, and abbreviating.

The paper makes an overall review and analysis of the theoretical problems, the main viewpoints and the latest development in the study of the normalization of neologism: 1) The language normalization in the new era has a great change, some new concepts are also presented.

A large number of new words and phrases have appeared.