1) Sensuous Marketing
感性营销
1.
Sensuous Marketing" Makes Motorola Successful──An Analysis about Motorola s Brand Image Tactics;
“感性营销”成就摩托罗拉——析摩托罗拉品牌形象策略
2) emotional marketing
情感营销
1.
Objective To determine the strategies of emotional marketing in the medicinal field.
目的探讨医药领域情感营销策略。
2.
The application of emotional marketing in clothing industry is still vacant.
将情感营销运用于服装领域,在我国基本空白。
3.
Along with the development of market economy and the severity of competition of the products,the emotional marketing becomes more and more important.
随着市场经济的发展,产品竞争的加剧,情感营销就显得越来越重要,盐业企业实施人性化管理的情感营销有利于培养顾客和员工的信赖和忠诚。
3) emotion marketing
情感营销
1.
Research on the Model of Emotion Marketing under Experience Economy Terms;
体验经济背景下情感营销模式研究
2.
Making use of emotion marketing can not only enrich connotation of the product, accelerate becoming famous of the product but also strengthen combat effectiveness in competition.
本文认为,情感营销即企业的营销活动情感化,是将"情感"这根主线贯穿于营销活动的全过程;情感营销不仅可以加速产品成名,而且可以增强产品的竞争力;情感营销的主要功能有:塑造顾客对品牌的情感认同,激发员工创新的动力,提升产品品牌的认知度,帮助企业准确把握客户心态;情感营销组合策略主要包括情感产品策略、情感定价策略、情感沟通策略、情感服务策略等。
3.
The article discussed the connotation of emotion marketing,elaborated the relations of the emotion marketing and the brand and pointed out the way to promote the brand competitive power by emotion marketing.
探讨了情感营销的内涵;阐述了情感营销与品牌之间的关系;指出了情感营销提升品牌竞争力的途径。
4) Recessive Marketing
隐性营销
1.
On Recessive Marketing Tactics of Grape Wine Industry;
略论葡萄酒业的隐性营销策略
5) implicit marketing
隐性营销
1.
Research of Implicit Marketing Model Suitable for the Real Estate Enterprises;
适用于房地产企业的隐性营销模式研究
6) Explicit Marketing
显性营销
补充资料：催眠易感性测验
催眠易感性测验
hypnotic susceptibility tests
催眠易感性测验(hypnotie suseepti-bili亡y tests)运用种种暗示手段或特制量表来评价受试者催眠易感性能力的方法。通常采用的测验量表有10项，逐项打分。记分标准为高度(l分)、中度(0，5分)和低度(0分)，10项最高总分为10分。8一l()分为感受性强，4一7分为中度感受性，O一3分为感受性低。催眠易感性测验不仅能测出受术者对催眠的感受能力，也能通过测验做好催眠前的心理准备，以利于进入催眠状态。 (马雄祥撰李鸣呆审)
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条