The shop signs in metropolises are just like a prism through which we can not only see the colorful metropolis language and big changes of the society but also feel the deep cultural atmosphere.

Through the description of city dwellers loneliness, her discovery of their realization and loss of material desire and their experiences of the vicissitudes of life, her municipal discourse since the 1990s reveals an ignored scene of city life.

TV serials of urban love,one of the most important Chinese TV serials,has experienced nearly thirty years since its hard beginning in 1980 s,its development in the middle 1990 s and its nearly maturity in the early 21~(st) century.

Chinese TV serials of urban love has experienced more than twenty years since its beginning as Qiongyao TV serials in 1980 s, its development as TV serials of urban love with distinct ethic in the early 1990 s and the comparatively mature in and after the middle of 199 - s.

And metaphor,as a cognitive activity,plays an important role in the formation of jargon in the stock market language.

Compared to common character of the Northern dialect, the modal particles in Chengdu dialect shows its own character, which provide us with special research value.