1) advertising intensity
广告强度
1.
Dorfman Steiner Rule points out that advertising intensity is determined by the own price and advertising elasticities of demand, but it doesn t further reveal the decisive factor of the two elasticities, that is product differentiation which further decides advertising intensity.
多夫曼——斯泰勒规则指出广告强度是由需求自价格弹性和需求广告弹性决定的,但是它没有深入揭示决定需求自价格弹性和需求广告弹性的因素。
2) comparison advertising intensity
比较广告强度
3) advertising intensity factor
广告强度系数
4) advertisement intensity
广告力度
5) advertising attitude
广告态度
1.
Comparing the prior-advertising attitude towards brands with the post-advertising one,the article studies how brand familiarity affects brand attitude change under different conditions of advertising attitudes and message relevance.
文章通过分析广告前后被试者品牌态度的变化,研究了在不同的广告态度和信息相关度条件下被试者品牌熟悉程度对品牌态度变化的影响。
6) attitude toward advertising
广告态度
1.
On the basis of 151 questionnaires filled by children and parents in Beijing and the Family Communication Pattern theory found that different styles of FCP influenced the children s attitude toward advertising and behavior of watching, and discussing ads with their parents.
本文以家庭沟通模式理论为基础,通过对151份来自学生及母亲的问卷调查,探讨了不同家庭沟通模式对儿童广告态度的影响,结果表明,交互型和多元型的母亲比保护型和放任型的母亲更经常与孩子一起看电视;交互型和多元型的母亲比保护型和放任型的母亲更经常与孩子讨论电视广告;交互型和保护型母亲对孩子看电视时间的控制要比多元型和放任型的母亲严;交互型和多元型家庭中的儿童对广告的总体态度比另两类儿童对广告的总体态度要积极。
补充资料：表光合强度(见光合强度)
表光合强度(见光合强度)
forecast of sowing or transplanting time
b iaoguanghe qiangdu表光合强度见光合强度
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条