The compilation and translation of Marxist classics is a most important approach to publicize Marxism.

The process of translation is that of attaining the functional equivalent in the target language, getting the translated in consonance with the source language in meaning and function.

On the base of making clear the concepts of "translated publishing" and " publishing brand " , by the analyses of a successful example — " The Chinese-translated World Famous Works" published by the Commercial Press , this article sorts out its brand developing history in the twentieth century and sums up its brand characteristics.

This paper attempts to explore the features of Chinese literary translation and analyse the existing problems from the perspectives of the strategy, the cultural misreading, the translator study, the in-translation and out-translation in Chinese literary translation, hoping to d.