There are more than ten types of rhetorical techniques used frequently in English advertising, which can enhance the incitement and illustration of advertisements because of their unique, vivid, attractive advertising potency.

The effect of advertisements may fall into four stages: communication, memory, attitude and action.

To analyse the relation between ad quality and ad effect;

The variation of consumer behavior is the standard of AD effect measurement.

These festivals have some advertising effect in spread information of festivals by mouth-to-ear and internet except the functions of celebrating,entertaining and sacrificing.

This paper discussed the influence of integrated marketing communications to private education advertising, therole of advertising in integrated marketing, and the influence of advertising effect in integrated marketing communications to brandconstruction of private education.

Regarding sports as a creative industry, the issue concerning the advertising effect of sports, a cultural brand in modern society, was discussed in the article.

Starting with the analysis on the effects of advertisement, this paper discusses the main problems that cause bad advertising effects in practice and puts forward some suggestions as to the improvement of advertising effects.

In fact,the limitation of mass communication exposed in practice restricts the advertising effect.

It s also a beneficial attempt of dynamic language research to expound the relationship between presupposition and advertising effect through analyzing the features of advertising presupposition: mutual knowledge?implicitness and defeasibility.

To be a winner in the market,the producer has to be efficient in such promotion activities as naming of the product,relationships with the news media,advertisement effects and trademark use,etc.