The joint-stock commercial banks, being as the national banks, must adopt new differential marketing if they want to win in the financial market competitions.

This paper discusses three kinds of Internet service marketing strategies: difference marketing, brand marketing and service marketing.

Differentiated marketing has four concepts in four perspectives: competitive differentiated marketing,positioning differentiated marketing,customization differentiated marketing and customer value differentiated marketing.

Insurance products are innovated with differentiated marketing strategy,which can satisfy veritably individuation need of insurance consumption and help insurance firms heighten their competitive power in the market.

We can define all kinds of“differentiated marketing”from different angles in the academia of marketing.

The FuHe Music Garden Differentiation Marketing Study;

They must abandon their former marketing strategies and adopt differentiation marketing strategies with the aim to strengthening their core competencies.