With springboard of maximizing enterprise\'s profit,this paper applies stackelberg game and microeconomic theory to study the way of assuming product service in a master-slave two-stages supply chain that includes one manufacturer and one tradesman.

Attribute of service product of enterprise operating function in dummy management;

Busywork benchmark cost management means that the manager takes each service product as a busywork, which consumes the resource of the hospital.

The article combines the theory of modern service marketing with practice of product of railway passenger transportation,studies the essence of service product of railway passenger transportation, pays attention on the measuring its quality, puts forward a quantitive model with .

Taking the product/service attribute system as a foundation, the article utilizes two-factor theory expanded and means-end theory to establish the product/service positional matrix which is based on customers cognition object and customers satisfaction, so as to explore the new method of positioning product/service.

The results show that commercial fitness clubs generally put into practice the members system,their service products are made of the three parts of core products,expectant products and extending products.

The service and service products in the tertiary industry are commodities with value and use value.

Thus, the category of social products is expanded to include service products, the category of use value is enlarged to embrace n.