1) symbolic purchase behavior
象征型购买行为
1.
Confucianism predicts symbolic purchase behavior.
本文从研究消费者购买行为的角度,尝试创建与之相关的儒家文化价值观度量体系,构建基于儒家文化价值观动因的消费者购买行为分析模型,并对象征型购买行为做实证分析。
2) Boudhism
实用型购买行为
1.
The aim of this article is to present the development and validation of a scale, taping the values of Boudhism.
本文从研究消费者购买行为的角度,尝试创建与之相关的佛家价值观度量体系,构建基于佛家文化价值观动因的消费者购买行为分析模型,并对实用型购买行为进行实证分析。
3) purchasing behavior
购买行为
1.
Analysis of the influence of establishing brand level on the consumers purchasing behaviors;
品牌层次化构建对消费者购买行为的影响分析
2.
Decision-making process of online consumer spurchasing behavior;
在线消费者购买行为的决策过程
3.
Understanding the difference between consumers stated preferences and their purchasing behaviors: a case study of eco-labeling food;
消费者陈述偏好与实际购买行为差异探析——以对生态标识食品的需求为例
4) purchase behavior
购买行为
1.
Anglysis on iron-fortified soy sauce purchase behavior among residents in Beijing;
北京城乡居民铁强化酱油购买行为分析
2.
The analysis of purchase behavior of special tourism souvenirin Heilongjiang province;
黑龙江省旅游特色纪念品购买行为
3.
Analysis of Difference in Farmers’ Purchase Behavior Based on Decision-Making Styles
基于购物决策风格的农村居民购买行为差异分析
5) Buying behavior
购买行为
1.
By analyzing the survey data collected from shopping malls in Xi′an, USA and Hong Kong, this paper compares the similarities and differences between the heavy buyers and the light buyers on shopping motivation, shopping behavior, and buying behavior.
通过对在西安、美国和香港进行问卷调查所得数据的分析,研究了购物中心大额购买者与小额购买者之间在惠顾动机、惠顾行为和购买行为上的异同,得到三个适用性较强的结论:第一,大额购买者有较强的购买动机和较明确的购物计划,小额购买者的购买动机较弱,购物计划也比较模糊;第二,大额购买者是购买非食品类产品的主体,同时在食品购买方面也很重要,而小额购买者在购买食品方面十分重要;第三,在购买时,大额购买者比小额购买者更注重品牌。
2.
This paper thinks that it is an important theory and has realist interests to study the motivation factors that limit customer′s buying behaviors.
在消费者购买行为的产生过程中,需要和动机占有特殊、重要的地位。
3.
It is found that the mall shoppers in the two cities significantly differ in demographic feature, shopping motivation, the reason for shopping, shopping behavior, and buying behavior.
本文通过问卷调查和量化分析,比较了西安和香港两地顾客在购物中心惠顾动机、惠顾行为和购买行为上的异同。
6) postpurchase behaviour
购买后行为
补充资料:情感型购买
情感型购买
emotional purchasing
情感型购买(emotional purehasing)又称“情绪型购买”。指基于受个体情绪的影响和社会性需要而产生的购买行为。此类型购买者的个性心理特征:情感体验深刻,想像力与联想力丰富,还往往与责任感、义务感和美感相联系,具有明显的主观体验特征。 (傅汉章撰马谋超审)
说明:补充资料仅用于学习参考,请勿用于其它任何用途。
参考词条