By the alliance, the original pre-eminent brand of every branches can show the brand monopoly effect, the demonstration effect, and the inspiration effect of pre-eminent brands to inferior brands, and the localization strategy effect by the multinational companies.

Study on Localization Strategies in International Entrepreneurship of Foreign Automobile Enterprises;

Taking Unlived as a case, article introduce how Unlived focus on exterior and interior condition and how to keep and develop its three competition advantage--flexible localization strategies, information management concept and sustainable innovation.

By means of literature review and questionnaires,the author has collected and studied a large number of latest data about some foreign well-known sports brands in their implementation of localization strategy in China.

The study result manifests that strategy effect and transaction cost have more influence on adopting vertical integration of the energy firms, while production cost and indetermination make less.

In the Bertrand competition framework,this article established a stochastic dynamic game model to consider the strategic effect of debt financing in oligopoly competition,and analyzed enterprises strategic debt financing decision and product market competition decision during market entry.