The current paper explores into the intertextual feature of advertising from three aspects: specific intertextuality, generic intertextuality and media intertextuality, according to which detailed analyses are made in order to achieve a deeper understanding of this special register.

From the angle of the functional characteristics of intertextuality,ads text translation can be explored in three levels of textual intertextuality,cultural intertextuality,media-discourse intertextuality.

The conception and control of universitys ’media culture;

On media culture and its quality education for teenagers;

The oral culture,charaetery culture and the media culture;