1) advertising concept
广告观念
4) new advertisements
新广告观
5) issue advertising
观点广告
6) humanistic advertising
人本观广告
1.
The present author maintains that traditional advertising is merchandise oriented and its ultimate aim is commercial promotion while a humanistic advertising is more human oriented, whose advert is due to the ideological transformation of the modern people on advertising, the development of the market economy and the nature of mass communications.
传统的物本观广告以促进销售商品为根本和目的 ,人本观广告则以人为根本目的。
2.
The presenting of humanistic advertising is due to the development of the marketing economy, the concepts of the mass communications, and the increasing demands of consumers.
人本观广告是随着市场营销观念的发展、传播观念的演变、消费者心理需求层次升级而出现的。
补充资料：广告观念定位
广告观念定位
advertising concept-positioning
广告观念定位(advertising eoneept一po-sitioning)突出产品新意义，改变消费者的习惯心理，树立新的产品观。包括价值观念、消费观念、社会道德观念、防污染观念等。观念的改变，会促使人们产生不同的态度，不同的购买行动。 畴汉幸撰马谋超审)
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条