Since modern times,the commercial agriculture of Sichuan has got obvious development under the social historical condition expanded in population growth and foreign trade,the commercialized degree has greater improvement,has broken away from the nest of small-scale peasant economy gradually,begins to enter the domestic and international markets.

Based on the perspective of project social assessment theory,the article studied the project social assessment in China’s rural commerce construction.

Currently, a number of issues have become new focuses of study, such as: the theoretical foundation of trade economics, the trading strategy of retail business, the urban commerce planning, the rural commerce development, modern logistics and modern circulation form, and etc.