From philosophical and journalistic theory we can see that besides transmission subject and acceptant subject,news value still has a third value subject-society,which is an independent one not belonging to the previou.

With the development of golbaling and associate-practice and the emeraing of theory innovation in endlessly,we must re-orientate the value subject in order to push the course of global.

The subject of value in social development, first of all, is species, but it does not mean to cancel the status of groups or individuals.

The main contents are:people- oriented subject of value,common wealth aimed choice of value,practice-emphasized principle of value,three fa- vorables judged measure of value,and collectivism-focused value of life.

The subject of value is man.

The realization of the subject values of competitive athletes has close connection with the internal factors and external factors of athletes.

Both of the aspects support the position of subject value of Person.

His idea on value is the one that takes people as the subject of value and as the subject of evaluation.

First, we must regard the people as the subject of value, take the joint richness as the target of value and treat the three－ be－ beneficial－ to as the criterion of value.

It expresses the subjective value in the moral activities.

Practice is also the ultimate means of realizing man s values, and man s objective and subjective values can only be realized through practical activities.