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1)  sports marketing
体育赛事营销
1.
By means of documentation and logical analysis, the paper expounds the concept and the strategies of integrated sports marketing, and discusses the keys to promoting sports market development under the circumstances of present-day sports in China.
运用文献资料、逻辑分析法等方法阐述了整体体育赛事营销的概念和策略,重点分析在我国目前的体育大环境下运用整体体育赛事营销是促进体育赛事市场发展的关键。
2.
Based on the risk chains of sports marketing,by brainstorming,this article points out the ways of risk transmission on the risk chains in sports marketing,attempts to sort out the factors contributing to risks,and identifies the risks in sports marketing,thus providing reference for the evalution and control of sports marketing risks.
建立体育赛事营销的风险链,在各风险链的基础上,根据"头脑风暴法",提出体育赛事营销各具体风险链的风险传递途径,找出风险因素,识别体育赛事营销风险,为评估和控制体育赛事营销风险提供参考。
2)  integrated sports marketing
整体体育赛事营销
1.
By means of documentation and logical analysis, the paper expounds the concept and the strategies of integrated sports marketing, and discusses the keys to promoting sports market development under the circumstances of present-day sports in China.
运用文献资料、逻辑分析法等方法阐述了整体体育赛事营销的概念和策略,重点分析在我国目前的体育大环境下运用整体体育赛事营销是促进体育赛事市场发展的关键。
3)  Sports events
体育赛事
1.
Research on the effect of Hosting Big Sports Events to the GNH and the Construction of Interrelated Measurement Index Systems;
大型体育赛事的举办对GNH的影响及相关测量指标体系的初步构建
2.
A Research on the Development of the Marketing Strategy of Sports Events;
体育赛事营销策略的发展研究
3.
Many sports events have procedure for on-spot audience draw.
很多体育赛事都进行现场观众抽奖。
4)  sports competition
体育赛事
1.
Marketing tactics of TV relay right of sports competition in China;
我国体育赛事电视转播权的市场开发
2.
Co-branding of sports competition and city brands in city marketing;
城市营销中体育赛事与城市品牌联合战略研究
3.
Risk management of sports competitions;
体育赛事的风险管理研究
5)  Sport events
体育赛事
1.
A Research on Volunteers Degree of Satisfaction in Large-scale Sport events——A Case Study of the 11th IAAF World Junior Championships-Beijing 2006;
大型体育赛事志愿者满意度的调查研究——以第十一届世界青年田径锦标赛为例
2.
On the Basic Model of the Management for Macro Sport Events -An Analysis of the Management of the 2002 Gay Games in Sidney;
大型体育赛事组织管理的基本模式——2002年悉尼同性恋运动会组织管理分析
6)  sports games
体育赛事
1.
A road to making sports games on TV programs entertaining——A discussion about the TV program "Grand Show of National Ping Pong"aired by Hunan Satellite TV;
体育赛事电视节目娱乐化之路——谈湖南卫视电视栏目“国球大典”
2.
A Research on the Concept of Operation and Management of Sports Games;
体育赛事运作管理理念探析
补充资料:洛杉矶业余体育基金会保罗·齐夫伦体育资料中心


洛杉矶业余体育基金会保罗·齐夫伦体育资料中心
(Paul Ziffren Sports Resource Center, Amateur Athletic Foundation of Los Angeles)

洛杉矶业余体育基金会保罗·齐夫伦体育资料中心(panl Ziffren SPorts Resource Center,Amateur AthletieFoundation or LoS Angeles)藏有历届奥运会的正式报告书、大量的国际奥委会出版物、布伦戴奇文献资料的缩微胶片、1984年洛杉矶奥运会和19%年亚特兰大奥运会的详细资料、一些申办城市的申办报告和1988年以来奥林匹克运动会的声像资料。 通讯地址:2141 w.Adams Blvd.Los Angeles,CA900 18,USA;电话:213 730 9696:传真:213 7309637:电子信箱:library@aafla.org:因特网址:www.aafla.eom。
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