However,data based on investigation shows that there are great differences in the perception of attitude,content,behavior and evaluation in the interaction of brand between business and customers,thus hinders the effectiveness of the brand.

Based on the analysis of sports industry s operation and management,this paper,starts from a new angle of view——sports brand marketing——elaborates on the value of establishing brands in .

Based on this,this paper raised imagination symbol display method which is how to inspirate on the regional sports facility or sports for inspiration for sports brand store display,creating a unique atmosphere for sports brand.

In Chinese Animation Brand Communication s Question and Countermeasure Research;

Our country\'s animation industry has had a development the bottleneck question: How to make has the competitive power Chinese animation brand?Based on the above background, this article proposed that builds the Chinese animation brand based on the network platform the national characteristics.

A Study on Supply Chain Management under the Brand-Driven Strategy;

According to sociology s common theory of social action ------ Web and Parsons s social action analysis frame , enterprises Branding Action from setting up aim to the all process is restricted by internal and external conditions.