Assimilation,asymmetrical information and tourism souvenir market;

Reiterate the development of tourist souvenirs in Jinhua;

This article uses the market marketing study viewpoint, has with emphasis analyzed the sales strategy for tourist souvenirs of Shanxi province.

To design tourist souvenirs which have a higher cultural and artistic connotation as well as the local charac-teristics from the angle of conception , shape , material, color and technique is the only way to make the mar礴t of the tourist products prosperous and raise their extra value.

The development of tour souvenir is the weak point of China s tour industry,so how to change this situation? This passage will surround this question,on the basis of analyzing the present situation,disclose problems and raise the countermeasure and suggestion of developing China s tour souvenir.

The subject starts with the problems in the process of Jiangnan Blue Calico tour souvenir design research and design practice.

The exploitation and consumption of tour souvenir constitutes a symbol communication system,which is closely related with designer,producer,merchant,consumer macro-economic policy and so on.

The tourism souvenirs are commemorative commodities of local specialty, which were brought by travelers at the travel destination.

Recently, tourism industry in our country has been developing greatly, but tourism souvenirs that could be taken as an important part of tourism merchandise was lagged within a long period and could not cater for the increasing demand of domestic tourists and foreign ones.

On development of Chongqing s tourism souvenir;

The paper probes i nto the way of developing tourism souvenir in Jinhua from the aspects of fixed position ,existed error-zone and future development.

The development and sale of tourism souvenir is a good means of the t ourism business to serve the tourists better, an important approach to the publi city of the local area, and a major measure to increase income from tourism busi ness.

To develop tourist souvenirs, target market must be determined on the bases of market subcategories, build up brand name by the products cultural characteristics, and set the prices according to the products value and function and the tourists served.

This paper analyzes the present situation of Jiangxi s tourist souvenir market and the reasons,and puts forward some countermeasures for developing Jiangxi s tourist souvenirs.

Based on the analysis of two special characteristics including the commemorative and regional factors and taking Hangzhou as an example, this article attempts to explore the ways of tourist souvenir development.