It holds that strategic change management is crucial for the local universities to realize their transitional development,and emphasizes the importance of strategic change management for local universities;it argues that local universities should emphasize strategic thinking,pay attention to strategic management and be flexible in making strategic plans that adapt to the strategic cha.

The new internal marketing (IM) for enterprises in the 21st-century, as we call it, refers to change management and strategy implementation approach of IM.

A research of strategic change on definition and measurement methodology;

Strategic Change of Chinese Enterprise: Thinking Logic and Approaches;

Antecedent of Organizational Learning and Synergistic Effect to Performance of Strategic Change and Strategic Implement Power;

Study on the Estimating & Measuring of the Strategy Change Point of the Enterprise;

The concept of the matching degree between values and strategy change(MVS) was put porward for the low success rate of the enterprise strategy change.

In a whole,there are three major opinions: CEO change can improve firm performance,strategy change and corporate value.

Foreseeing, learning and flexibility feature strategic reform.

This thesis describes the service management, service strategy and strategic reforms as the core theory.