1) strategic PR
战略性公关
1.
As a result, they are often seen in an inferior position when compared with those strategic PR activites conducted by foreign MNCs which are heavily characterized by corporate social responsibility.
因观念和定位上的问题,我国企业现有公关活动短期行为特征明显,公关内容偏狭散乱,公关活动效率低下,以致在跨国公司以“企业的社会责任”为着力点的战略性公关面前常处于劣势。
2) public strategy
公关战略
1.
This arcitle briefly discusses the marketing strategy,public relations and public strategy.
本文分别论述企业营销、公共关系、公关战略之间的关系,并且论述了营销中的多种公关手段。
补充资料：连续性与非连续性(见间断性与不间断性)
连续性与非连续性(见间断性与不间断性)
continuity and discontinuity
11an父ux泊g四f“山。麻以角g、.连续性与非连续性(c。nt，n琳t:nuity一)_见间断性与不间断性。and diseo红ti-
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条