The exploration of the moral transfer in the Hui-shang business education;

Cultural feedback has deprived moral transfer of their authority and endowed the pure moral transfer with three characteristics of inverse moral transfer.

Scott Fitzgerald intended to revive the American Spirit and traditional morals.

Therefore,it is imperative and of profound meaning to develop an honest culture on the basis of the marrows of the traditional morals.

The traditional morals essentially are the "the special principle" establishment on the foundation of blood relationship,the modern morals essentially are "the universalism" the morals surmounting human s nature relation,therefore moral reforming may regard as the modern morals surmounting to traditional morals natural foundation.

Absorbing the soul of traditional morality,constructing the undergraduate s ideal and character;

Develop the traditional morality of the Chinese nation Train the great national spirit of the young students;

Traditional morality in the process of modernization and modernization of traditional morality;

Probe into new way of compromising traditional moral and social democracy moral;

During some thousands years development of Chinese nation,traditional moral concept has important advancing effect for the unity of state,comity of nation,development of society.