The ideas should be the subjects on education that form the value and the ideal in the education practice and thought, and it also should be an ideal consciousness about "Education should be like", According to the current education practice in the primary and middle school, it has pointed out individualizing ideal ideas on education.

With the requirement of contemporary and future educational development,educational concepts should be more innovative in the following aspects,such as individuality concept of education,general education concept,life long study concept and internationalization concept of education.

The article refers to the customized network information service based on rational individuation.

It will be helpful to improve teaching quality and foster the talents who are needed by society,and have ability of independent learning and creating if the idea of individuality that students should are regarded as im-portant roles in class can be adopted in multimedia-assisted teaching.