Because of clear and special gender consideration,the writer of female commodity advertisement should pay attention to the female psychological demand and adopt special tactics in writing process.

Because of clear and special gender consideration,the writers of female commodity advertisements should pay attention to the female psychological demands,their linguistic habits and contemperary social recognition of female image,and and adopt special tactics in writing process.

This article analyse the modern female product design from three aspects which are form,color and material,elaborate the present situation of product design industry paying attention to female,and point out the defects in present.

On the Subject Positions of Femininity in the Television Media

Her works on the whole are concerned with women s condition of entrapment inside their bodies and social myths of femininity.

Therefore, this use of gender theory, through the female temperament specific research of the pre-Qin period, we have exploration and analysis of Chinese traditional femininity and gender inequality, which is compared with the West.

Sometimes she is strong and has a self-confidence,sometimes she is worried about being short of femininity.

Since the adoption of mere Chinese femininity or American femininity cannot enable the author to get free from the outsider situation, it is necessary for her to reconstruct new possibilities of individual femininity through the interaction between reality and fantasy and the combination of the past and present.