Taking the freight marketing of Jiangcun Station as example, the essay analyzes the current status and problems on developing freight marketing based on the freight yards of basic stations & depots, summarizes the marketing experiences of Jiangcun Station and finally puts forward suggestions on improving railway marketing mechanism, enhancing marketing awareness and cultivating marketing talents.

This paper introduces general principles of marketing mechanism and its comparative analysis with railway marketing, and puts forward the basic frame of marketing mechanism for railway transportation enterprises.

It is an urgent need for us to explore the marketing mechanism and models after China s accession to WTO.

In view of shortcoming on the traditional approach of marketing opportunity identification, presented a new appraising model on the basis of fuzzy mathematics and entropy principle.

We can discover that the corporations should afford the corresponding social duties, find the marketing opportunity, and promote the corporation image.

This paper takes the point of view of commercial banks and their marketing strategies,takes the XuTing incident as the background,and utilizes the game method in the analysis on the crisis marketing measures of the commercial bank in this event.

The intense competition in business is driving a growing number of hotels into marketing crisis,and the resolution will dictate hotels survival.

With the development of economic globalization and changeability of international political situation, the probability of marketing crisis is gradually increasing among enterprise crisis.