A Study of the Gender Differences in the Use of Language in Using Positive Politeness Strategies in Chinese Communication;

Based on Brown & Levinson ’s Face Theory, this paper analyses politeness phenomenon in Chinese preface by using the positive politeness strategies and negative politeness strategies proposed by Face Theory.

Brief analysis on the politeness tactics in Chinese language civilization;

proposes that politeness language and politeness tactics should be input in our language teaching, and expounds methods to enhance the students awareness of using politeness tactics.

Politeness Strategy and Its Pattern in Advertising Speech;

This paper,based on Brown and Levinson s politeness strategy,is to discuss the positive politeness strategy,negative politeness strategy and strategy method used by college English teachers in class and to analyze the importance of politeness to English class.

In order to establish and remain good interpersonal relationship with students and create favorable classroom atmosphere, teachers should take politeness strategy into consideration.

The application of politeness strategies in the business correspondence;

Politeness Strategies for the Speech Act of Refusal in English Business Letters;

Politeness Strategies for the Speech Act of Complaint in Chinese;

Through the analyses of the strategies of positive politeness,negative politeness and off-record,the author suggests that such strategies should be used tactfully according to different situations.

Being delimitated from the following three aspects in an ordered way: ways of realization, receivers of impoliteness, and the speaker s intention and the hearer s acceptance, impolite phenomena can be categorized into three classes: non-strategic impoliteness, strategic impoliteness and impoliteness due to pragmatic failures.