A Study of Zhejiang Commerce s Righteousness and Benefit View——A Case Analysis of Transfar Group s Taking Sense of Social Responsibility as the Head;

Based on the actual development of Chinese media industry,this paper is to analyze the vacancies in its management,which include: 1) unscientific media resources deployment;2) not operating according to the market laws;3) unreasonable industrial structure;4) abuses in the course of media collectivization.

On Promotion of Core Competence of Media Group;

Ways to develop cross-medium-and-region media groups;

Driven by the trend of industry merger aroused by media merger,the media groups gradually show a noticeable development tendency of "merger".

The passage bases on the analyzing of the regularity to information selling and the core competition of media groups,at the same time it tell the predicament that the western media is facing in the intense media markets.

Research of Media Groups Working System Mode and Associated Performance;

Thisarticle emphasizes on historical policy about media in China, the necessity offair competition in media market and legal practice which affectsanti-monopoly of media conglomerate, to analyze the cause of difficult positionabout media aggregation, especially embarrassment about media groups mo.