The study of different mode of thinking,philosophical concepts,cultural psychology and moral concepts reflected in advertisement language will help the better understanding and appreciation of the ad.

From the angles of philosophical concept,manifestation of body,criterion of health,method of exercise etc.

Chinese ink and water painting and western water color are respectively from their own national cultures:each has its own traditional philosophical concept and esthetic sense;each shows its characteristics while both are closely related.

Under the varying phenomina,there is the invisible hand-the philosophic concept of documentary production which has always been dominating the orientation of documentary development.

The mission of philosophy education has three aspects, namely raising people s philosophy idea, stimulating people awareness of philosophy consciousness, carrin.

We have carried on the shallow discussion and the research,the ancient times which involves the food department character boiled the culture of food,the diet decorum and customs,the sacrificial offering as well as the ancient times philosophy idea.