On college students’consciousness of public relations and its fostering;

This article describes the relationship between public relations and a harmonious society construction,which emphasizes the influence and role of public relations to the construction of a socialist harmonious society from the theory,consciousness of public relations and methods & skills of public affairs.

Public relation consciousness, mainly including image consciousness, public consciousness, communication consciousness and services consciousness, is an idea how to realize and handle problems at the angle of public relation,namely,putting emphasis on enterprise image, public interests, dissemination communication and services public.

Object:To improve collegians\' public relation consciousness and capability by course teaching of "Public Relations".

Consumer management-the sense of public relations that businesses can t ignore;

Basing on concerned public relationship theories and related knowledge of information broad cast and management, this paper discusses the necessity for instructors to have awareness of public relationship in higher learning institutions.