A brief Analysis on Living and Consumption Debit in Early Qing Dynasty;

Humanism in literature produces alterations when consumption is incorporated in the latter-day society, thus becoming the unity of the two opposites, namely the unity of pastorality and consumption.

Aesthetic culture has three obvious characters: superficial, formal and consuming.

The consuming feature of literary writing has thus become more and more evident.

The article elaborated the innovation of beverage packaging design in perceptual consumption from three aspects: packaging decoration,packaging vessel,and packaging material and technology.

The importance of creative packaging design in perceptual consumption time was discussed.

With the rise of the consuming capacity and level of consumers,perceptual consumption has be- come a way of purchasing.

The differences of consumptive properties between sugar and synthetic sweeteners are discussed on sense of taste and flavor in feeling, physiological action in body and processing character in food industry.

This article discussed the enlightenment that Japanese Muji designs to Chinese packaging design from three aspects: return to essence,advocating natural and rational consumption.

The rational consumption is the basic way of establishing economy society,constructing the harmonious society and promoting the human society sustainable development.

Furthermore,by revealing the entire consumptive component,we put forward a reasonable proposal in order to encourage undergraduates to carry out rational consumption.