This thesis starts from the analysis of exterior business environment and development course of the marketing thought to put forward that the deepening of customer relationship conception and the upgrading of customer value creation level are the necessary requirements for our enterprises to face with the reality and the competition in future.

But few studies on customer value creation capture the characters of customer value in essence.

Now, the customer value research mainly concentrates in the customer value definition, the connotation as well as the recognition, but the research of customer value creation is relative less.

After the analysis of relations of intellectual assets based-on market (IABM) and customer value creation (CVC), the mechanism of CVC is studied from IABM resource, non-competitive characters and IABM effects on conformity of other assets.

The influence of capital market volatility on property insurance companies′ client values

On the basis of definition of client value(CV),the paper analyzes the features of the client value,improves the formula for the client value and analyzes the elements of CV and relationship among those elements.

According to the character difference among clients client value,core clients are classified into maintaining core clients and developing core clients.