He posits that self-refexity is one of the most important keys in determining what is called literariness,but at the same time it will be subject to the cultural modes and literary conventions,thus causing the self-contradiction in the pursuits of literary semiotics.

Roland Barthes\' semiotic thoughts cover two fields,literary semiotics and cultural semiotics.

Jonathan Culler,a famous American theorist and critic,makes an inquiry into the characteristics of literary signs based on linguistic resources.

The Theoretical System of Lotman s Cultural Semiotics;

This paper,based on cultural semiotics,first confirms the research domain of it and then explicates some conceptual problems existing in Tartu model,comparing it with some other communication models with some problems figured out.

The transformation of Lotman s point of view on language has great significance for the establishment and development of Cultural Semiotics.

From the form of age-old people s conception of numbers, discussing the origin and evolve of "Five" for the purpose of cultural theoretic basis to the symbol of cultural philosophy.