With the rhetoric turn, the method of the rhetoric of science has gradually permeated through and expanded into the science research area.

Various figures of speech are used in both English and Chinese idioms.

Psychology and rhetoric used in making Chinese words;

The four ways—loanwords,abbreviations,rhetoric and semi-affix-arise the generation of the neologisms.

This article completely analizes the rhetoric in common using in Luxun s story,with the original version of Luxun s story book " Shout " " Hesitation ".

Using rhetoric device can make the article more vivid,interesting,clear and moving,thus helping the readers get a better understanding of the article,improve their admiration level and aesthetic judgment,recognize the "secret power" of words and appreciate the sensory impressions and emotional reaction created by authors.

Yet,how to win the audience s attentions and gain their adherence are not only the constant focuses of rhetoric,but also covetous goals of every discursive practitioner.

And since little importance is being attached to rhetoric as a Western discipline byChinese scholars, scarcely any attention has been paid to terminology translation of keytexts of rhetoric in the European tradition.

To follow this trend and yet offer a somewhat different approach, this paper undertakes to probe into the largely neglected tie between pragmatics and rhetoric.